15+ Online Courses on Neuromarketing To Pursue Right Now

Neuromarketing can be used in many effective ways while marketing, there are many examples that can explain how neuromarketing works, images that grasp our attention easily, effective packaging that is striking and attractive, using colors that can evoke emotions, etc. And for you to attain this skill is easier than ever. We have a wide variety of online courses and certifications on all specializations. In this blog, we will be covering to make you proficient in the application of gamification.

Today, with the Neuromarketing industry growing so rapidly there are many neuromarketing courses that you can take to start this whole new way of effective marketing. This has led to the demand for neuromarketing courses around the world.

It should be noted that you should have a proper base upon which you arm yourself with specialized courses. So along with some online diploma courses or degree courses after that, taking these neuromarketing courses would be a viable idea.

Benefits of Neuromarketing Courses

A company may use neuromarketing techniques in its business processes because it allows ways to improve its marketing techniques and generate more leads thereby expanding its brand, and increasing its value. Neuromarketing helps the business understand the needs of the customers so that they make better decisions. Here are some benefits of pursuing neuromarketing courses:

Improving Content

Psychological content factors influence how an individual thinks, behaves, or triggers emotions or reactions. While using or learning neuromarketing, companies may incorporate psychological aspects into their content so that shared psychological aspects will impact the consumers while making purchase decisions. This is how neuromarketing courses affect the learnings of different organisations.

Better Understanding of the Target Audience

Companies may devise their products or services in different ways depending on what the candidates want to see from the brand. These courses can help learn what the consumer doesn't like about the brand. If it's a common theme among consumers, marketers can revise the marketing strategy of a company, so that they can make appealing advertisements for the customers. These neuromarketing courses will also give a company an advantage over its competitors who are not using these kinds of strategies.

Increasing the Financial Value of a Company

After learning from neuromarkting courses, the candidates will be able to implement neuromarketing thereby creating advertisements. These techniques can increase sales and thus increase the financial value of a company. Psychology affects the purchase decision of a potential buyer, thus creating the financial success of the company.

15+ Neuromarketing Courses in India

We have compiled a list of some of the best neuromarketing courses in India available. To explore further don’t forget to check out our list of online Courses & Certifications from Top Providers which opens up a world to numerous courses which are related to this field. Here is a list of some of the best neuromarketing courses in India that are definitely worth checking out.

Note: The above data is collected and compiled by the Careers360 team.

1. Behavioural Economics and Neuromarketing

One of the shortest yet succinct neuromarketing courses offered on the Udemy platform, this course is designed to teach learners how to affect the decision-making flows of customers and increase the sales of your product or service. Become a neuromarketing master by learning how brands are using neuromarketing techniques to affect consumer decisions. You will get to apply these techniques in your campaigns by learning how the human brain plays a role in decision-making. From learning physiological backgrounds to proving these rules in real life you will get to learn from the basics and end up learning enough to make a career in neuromarketing.

Available on: Udemy.com

Duration: 1.5 hour

Topics covered

• Introduction
• Behavioral Economics
• Senses
• Experiments
• Psychological Tricks in Daily Life
• New Addition: What Happened Since 2016

2. Marketing and Manipulation: The Neuroscience of Shopping

This neuromarketing training course deals with teaching learners how neuromarketing plays with customers' subconscious triggers to make them buy more and instigate impulse buying behavior. This is one of the best neuromarketing online courses available as it deals with an explanation of how the human subconscious mind works by recognizing various strategies that are being used by marketers to influence our subconscious minds. The best part of this neuroscience marketing course is that it also teaches how to avoid these strategies as a buyer and control our behavior of impulse buying.

Available on: Udemy

Duration: 1.5 hour

Topics covered

• Introduction
• We are instinctive beings
• We are emotional beings
• We are contextual beings
• That voice in our head
• Conclusion

3. Neuromarketing Mastermind: The Art of Marketing Influence

This neuromarketing training course is built to explain how Neuromarketing works and how marketers can effectively deliver their messages and persuade them to buy the product or service. Learn how to build a better relationship with the existing audience/customers by treating them effectively without taking useless lengthy steps. This course has been designed for professionals who are interested in learning human psychology related to marketing. Learn neuropsychology principles and real-life practical examples so you can use them in your own business.

Available on: Udemy

Duration: 2 hours

Topics covered

• Primer
• Brain science
• Decision making
• Attention and retention
• Influence in Marketing

4. Design Thinking and Neuromarketing - Complete BootCamp

This neuromarketing master program is based on design thinking and using creative and innovative methods to solve your problems. This course is designed to teach design thinking and neuromarketing which is used majorly in the process of creative thinking, inspiration, and testing. This course is made for entrepreneurs, product managers, Business Analysts, Management professionals, etc. If you have been thinking about learning neuromarketing in a comprehensive manner, this is the course you should definitely look at.

Available on: Udemy

Duration: 4.5 hours

Topics covered

• Design Thinking & Neuromarketing BootCamp
• Inspiration / Immersion
• Ideation
• Prototyping
• Neuromarketing

5. Landing pages that convert into Neuromarketing

This is one of the shortest neuromarketing courses offered on the Udemy platform, The landing page, and conversion rate optimization neuromarketing training course is designed to make learners understand how to interpret website statistical data. Learn emotional design, how to create a unique value proposition, and web design conventions. This neuromarketing short course is made for web designers, UX designers, and web marketers. Basic UX design knowledge is required for taking a neuromarketing course.

Available on: Udemy

Duration: 1.5 hours

Topics covered

• Introduction
• User
• Attention
• Attraction
  Interest
• Analysis
• Action
• End

6. Brand Storytelling ( Neuromarketing and Physiological Approach)

This neuromarketing training =course will help you learn how to use neuromarketing, persuasion and customer psychology while writing stories that sell numbers. This course explains why and how good stories engage with our brain and how to write a story that can directly engage with the heart and brains of your customers. Learn the importance of impactful stories and how to write them. This course provides 2 downloadable resources, assignments and a certificate after learners have successfully completed the course.

Available on: Udemy

Duration: 1 hour

Topics covered

• Introduction
• Welcome and let's start
• let’s first talk about the brain parts
• Neuro-Story system
• An example of a persuasive story we will analyze
• 6 principles of Neuroscience and the Psychology of Great Story
• Brand stories analysis
• Story pieces (preparation phase)
• Neuro-story steps
• Write your brand story

7. Neuroscience Marketing & Persuasion

The neuromarketing course teaches the Psychology and Neuromarketing behind every business. This is a beginner course that will teach you about the basics of human psychology and neuromarketing. Learn about how corporations manipulate their customers by paying neuroscience to influence the audience.

Available on: Udemy

Duration: 1.5 hours

Topics covered

• Learn this First
• Neuro Marketing on Children
• The Concept that Changed My Life
• Proof of this Technique
• Bonus

8. Marketing Psychology: Neuromarketing & Marketing Psychology

One of the best neuromarketing online courses offered in the Udemy platform, where you learn the most effective principles of marketing psychology and how to apply them in the real world of product marketing. The course teaches you marketing psychology and how to implement it for your product. Once you complete the course, you will know how to convince people to try your product and buy it. You will also learn specific tactical details such as cold emails and how to make your content go viral.

Available on: Udemy

Duration: 4 hours

Topics covered

• Product Marketing Psychology
• The Customer Decision Journey
• Marketing Psychology within Organizations (Internal)

9. An Introduction to Consumer Neuroscience and Neuromarketing

This is one of the best neuromarketing courses you can take from Coursera, where you learn about the most popular and basic methods applied in consumer neuroscience and neuromarketing, and what these methods mean. After completing this course you will gain skills like Consumer Behaviour, Marketing, Consumer Neuroscience, and Neuromarketing. Furthermore, students are going to know in-depth about how customer decisions, attention span, and buying behavior are affected by neuroscience after the conclusion of this neuromarketing training course.

Available on: Copenhagen Business School via Coursera

Duration: Approx. 26 hours

Topics covered

• What is Neuromarketing all About?
• Attention & Consciousness
• Sensory Neuromarketing
• Emotions & Feelings, Wanting & Liking
• Learning & Memory
• Neuroethics and Consumer Aberrations

10. The Neuromarketing Toolbox

One of the best neuromarketing certification courses created by the Copenhagen business school, this course leads learners to marketing methods beyond research, getting into the subconscious minds of customers to understand their buying behavior and patterns better. Neuromarketing has an extensive toolbox, from web cameras, and eye tracking to brain scanners. The course also leads you up to developments in this field. The neuromarketing course is 100% online with a shareable certificate and flexible deadlines.

Available on: Copenhagen Business School via Coursera

Duration: Approx. 19 hours

Topics covered

• Introduction to Neuromarketing
• Eye-Tracking
• Arousal & Emotions 1
• Arousal & Emotions 2
• Introduction to the Brain
• Brain Scanning

11. Introduction to Neuromarketing

Take one of the best Neuromarketing courses from Sp Jain, where you gain better customer insights and create effective designs, and packages along with print and video ads. Learn about consumer behavior models and insights beyond research and analytics with psychometric and biometric techniques. After completing this course learners will have knowledge about fundamental concepts of consumer behaviour, the role of emotions in the buying process, and using neuromarketing tools like EEG, GSR, and Facial detection analysis. This course has material equivalent to what you'll learn in Ph.D. neuromarketing and MBA neuromarketing professional courses.

Available on: spjain.org (SP Jain)

Duration: 30 hours

Topics covered

• Consumer Behaviour
• Motivational Research
• Understanding The human brain
• What is Perception
• Perception Management
• Your skin, the mirror of your brain: Galvanic skin response
• Facial Detection: The Ultimate Tools in Emotional Analysis
• Understanding Eye-tracking and Heat Map
• Computing EEG Signal
• Fundamental of Emotional Measurement
• The Right Decision brings you success
• Putting it all together

12. The Complete Neuromarketing Essentials

This course is about how corporations use the brain, utilize data for more impactful campaigns, and what neuro insights can be used directly. The course contains 9 Online Lessons each 20 mins long where students will get to learn everything and anything about practical brain insights. Students will get unlimited access, to quizzes, certificates, PDF summaries of all lessons, and case studies.

Available on: Unravel Academy

Duration: Self-Paced

13. Making Marketing Easy with NLP - Learn how your market thinks

Take one of the shortest yet compact neuromarketing online courses from Udemy to learn how emotional strategies make your customers join your marketing campaigns and sales by boosting the sales of your product. After completing the Neuromarketing course learners will understand the basic psychology of marketing and the importance of building a strong business strategy. This marketing strategy teaches marketers to present their product/service to their audience when they are ready to buy and at a time when they want it.

Available on: Udemy

Duration: 1.5 hours

14. Digital Psychology and Neuro Marketing course - Learn the psychology of marketing

This is one of the best Neuromarketing certification courses on the market, where you will learn to use established behavior design, psychology models, mobile campaigns, mobile apps, and websites, and applied neuromarketing techniques to build high-converting ads. Etc. You will learn from the real industry experts who have consulted with the top companies in the world, about what the customers want.

Available on: Paytm Insider

Duration: Self-Paced

Topics covered

• Fundamentals of the brain
• Behavioural design process
• Tools of Customer Intelligence and Neuromarketing
• Psychological wireframing
• Perception & Brands
• Attention, Memory
• 2 Minds, Impulse Control, Pleasure & Pain
• Addiction, Preference, Empathy & Connection
• Essence & Meaning
• Subliminal
• Implementing your digital properties like websites, mobile apps, landing pages, product pages, shopping carts, forms, etc.
• 5-stage applied psychology toolkit for digital experiences
• Managing psychological backfires
• Experiments and tools that enable higher conversions and make more money

15. Neuromarketing Certification

One of the best neuromarketing certification courses available from 15center.com, this course will teach you about sensation, perception and consciousness, triggers and cues, subliminal messaging, Observability and Priming, positive emotions, marketing to impulsivity, Psychology of Religion, Brands, Loyalty, and Identity etc. The instructor of the Neuromarketing course has been a neuroscientist for over 10+ years.

Available on: 15center.com

Duration: 40 hours

16. Neuromarketing

This is one of the top neuromarketing certification courses offered in LinkedIn learning, where you learn the marketing foundations to become an excellent marketer. You will learn to integrate marketing strategies that cater to different sections of audiences.

Available on: LinkedIn Learning

Duration: Self-Paced

Topics covered

• Introduction
• Why Integrated Marketing Choreography Is Critical to Your Success
• Create a Winning Brand Value Proposition
• How to Develop and Use Buyer Personas
• Brand Storytelling to Create Engaging Content
• Managing Paid, Owned, and Earned Media
• Customer Experience Management Strategy
• Build Your Brand Choreography Team
• Brand Choreography Launch
• The Best Way to Predict the Future Is to Create It
• Conclusion

Conclusion

Now when every industry is indulged in somehow selling a product or service to potential customers, the marketing industry has heavily evolved, and understanding customer behavior is not just art but has become science with the introduction and popular use of neuroscience in marketing techniques. Techniques like scanning, brain imaging, or activity measurement technology are used to trigger responses toward products through packaging, colors, advertisements, etc. Neuromarketing is helping marketers with detailed and much more specific market insights as instead of coming up with data with market research, interviews, and other tactics neuroscience can conclude customer behavior through detecting how the brain of a customer reacts to certain situations or images.

Still confused about what to do? Take a look at our online course comparison to have better clarity in choosing the best neuromarketing courses for you. All the above neuromarketing courses online will give the professionals the right skills and knowledge

Also, check out our online degree courses where you can explore various subjects as diverse as from marketing to mathematics. As mentioned earlier it would be beneficial to take specialization courses along or after a degree or diploma.